What Do We Charge?

We get that question every day. On this page, we break down the "costs".  But before we do. let's be SURE that you understand the value.

The question should be..."What are you buying?"  You might be thinking... A WEBSITE. Very Simple.....Or is it?

If you set out to buy "a car" or "a house". What is the price?

What are you willing to pay?

It depends, right?

When you pay your utilities, cable, car or rent/mortgage payments, do you think they should be FREE or cheap?

Why?

Is your BUSINESS just as or perhaps more important?

So then, what exactly is a "website"? How much work and how many hours of labor are necessary to:

  1. Understand your business and goals, 
  2.  Do the keyword research (and analysis), 
  3. Create a great look and feel ( the design labor ), 
  4. Find or produce images/video that tell your message well, 
  5. Structure all of the pages and elements, 
  6. Write EACH page of excellent COPY that is also perfectly Google SEO analyzed and passed, 
  7. Add and alt code every image and place them on the pages ideally for both appearance and effectiveness, 
  8. Publish, review and test all pages and make adjustments until perfect. 
  9. Connect to Social Media, 
  10. And then once online, WATCH, monitor visitor traffic, adjust and manage each page consistently to be sure it has the best possible chance to RANK on page one on Google and Bing and stay there so that YOU can make money?.

Is that what you understand that you are asking us when you ask..."What Do You Charge For A Website?"

If yes, good. You understand the value.  And all of the above and more, is what WE do for every client.

So ok. With That new perspective in mind, please consider

these basic small business website rates:

NOTE: How many pages do YOU need? Easy answer.

  1. How many chances do you want to make money? 5? 50?  Every page is dedicated to ONE SPECIFIC keyword that we know human buyers enter each month. So each page is a "fishing line" in the water for YOU.  The right answer, then, is...as many as you can comfortably budget for. In this case, more is always better. 

  2. This is a TRUE INVESTMENT - not an expense, in fact, this is the very best one you can possibly make in your business! And it is also the least expensive. Hands down. Start with as many pages as makes sense. Add more any time.

Item

Initial Design/Research (one time fee) This can be paid in up to 3 consecutive installments to make budgeting easy.

Ongoing monthly management-

begins in month 2

Basic 5-7 page site

100/page

20/page

Enhanced 10-20 page site 

90/page

20/page

Advanced 20-40 plus pages 

80/page

20/page

Why a Monthly (Retainer) Fee?

Just because a website is published, it is by no means FINISHED. Are you done with your child because he/she has been born? Same thing. 

Google and the other search engines change their algorithms VERY often. Even a few times a day. That can cause SEO and rankings to change, links to stop working, or a competitor's site to move past yours! 

For these reasons and more, someone needs to manage, monitor and nurture the new website ( like a baby ). In fact, it is never really "finished". 

"Maintenance" is not Management. For example. The Software may notify us that there is a new broken link. But it will not FIX the link. That takes human attention and a decision on whether to fix, adjust, delete or change the link.

For all of these critical business reasons, we provide our monthly retainer service. A lot of our competitors will sell you a "website", charge more than we do up front, and then abandon you to manage it on your own. Is that what you want? Or do you want a true partner who is with you all the way and sincerely wants you to succeed?

Are You TRULY Unable to Afford Your Site?

Well, sometimes that is actually true. We understand! So we have solved that FOR you too! Here is the deal. You can pay for yours with effort until you have the money to pay for it. How? Easy. Simply partner with us by joining our AFFILIATE program. Then just seek out high quality prospects for us. When they come aboard with a paid program, YOU get a nice referral fee just for FINDING them. Get 2 or 3 and YOURS becomes FREE...and you can keep on going and make additional income for as long as you wish! How is that for a fantastic deal? Here is the link to that program.

Advanced Social Media marketing, email/text marketing, video marketing or online store e-commerce implementation would be at additional charge.

Included in all: The software and primary domain name for 12 months. Basic connection to Social Media. Basic eCommerce functionality. Unlimited updates/revisions within good reason. This gives everyone a professional, search engine solid and fully functional e-commerce/lead generation web BUSINESS site!

So, to make it clear:

a 6 page "brochure" site would be 600 to start plus 120/month ongoing management

a 14 page "enhanced" site would be 1260  to start and  280/month ongoing management, etc.

a 36 page "advanced" site would be 2880 to start and 720/month ongoing management

Return on Investment ( ROI ) - To calculate this, figure out your average SALE ticket amount. How many new sales per month would it take to break even? How many to DOUBLE or TRIPLE your revenue?



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Brian P. Hower
President and Founder
SEARCHLIGHT Business Advocates
www.business-internet-and-media.com
"Business, the INTERNET, and YOU!"
814-836-8701 or Toll Free: 1-866-452-4243
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